GPS e-Observation

GPS Innovations specialise in providing GPS-based solutions which assist to monitor and verify the behaviour and performance of vehicles, people and mobile assets.

In response to a need for a more reliable way to measure movement behaviour, we have recently developed a research methodology called GPS e-Observation.

This technique uses lastest in GPS and wireless technology, combined with intuitive web-based reporting software, integrated with existing methods of market research and data collection.  Information is collected passively, remotely, unobtrusively and in real time (if required).   It is proving to be particularly relevant for companies looking to better understand driver and consumer behaviour.   read more